Denovo Organic and natural cosmetics made in France
DeNovo, a young French brand of natural cosmetics created by Alice Roux, reunites a short range of face and hair care products. The efficiency and the very good quality-price relation of its products are the main advantage of this green, eco-friendly and chic brand. Alice believes in modern, natural, ecological and pleasant cosmetics. The highly efficient products are created with natural formulas that respect your needs. DeNovo is a natural beauty line to use with all confidence !
De Novo, the Made in France organic brand that is as sensory as it is effective !
DeNovo best-sellers
Alice Roux : the story of the founder
Denovo is a brand specializing in organic and natural face care and ethical and responsible natural hair care. Created by the French Alice Roux, a woman passionate about the cosmetics industry who wanted to create products that respect the skin and the planet.
After a degree in biology and chemistry, Alice worked in the cosmetics industry. It was then that she was struck by the many shortcomings of conventional beauty products. Synthetic products, harmful ingredients... She then decided to create a skincare brand that looked like her and stuck with her values. This is how Denovo was born, a high-quality, skin-friendly and eco-friendly skincare brand that meets the needs of all skin types and hair types.
Passion, conviction and challenge are the keywords of Alice Roux who knew how to combine natural, modern, ecological cosmetics and a source of pleasure. Its natural beauty products are created using formulas that meet your efficiency and sensory requirements. Over the years and driven by a challenge “to draw inspiration from traditional galenics by formulating with natural alternatives”, Alice was able to seduce us (and you)!
For those who do not yet know Denovo, treat yourself without moderation. Among our favorites, we find the famous Crème Lactée Denovo, a moisturizing hair cream that treats dryness and lack of vitality due to water loss in the hair fibre. To adopt without hesitation!
Magnetic Detangling Mist and Milky Cream: Everything you need to know about these products for glowing hair.
The Denovo brand offers skin and hair care formulated with high quality natural ingredients. Just like the Pineapple Moisture hydrating mist from the hair brand Tropikalbliss, the magnetic detangling mist is ideal for hard-to-detangle hair. Its ultra-soft formula coats the hair fiber to make it more docile and prevent breakage during the brushing stage. Rich in squalane and beet extract, it brings nutrition, shine and softness to the hair. Formulated without quats, occlusive silicones for the hair, it rids the hair of knots while respecting its natural balance.
Denovo milky cream intensely moisturizes the hair. Made from sesame extract and provitamin B5, this unique formula deeply penetrates the hair fiber to provide it with all the nutrients it needs. Denovo milky cream protects the hair from external aggressions and allows them to regain softness and shine.
Oléo Silk, the oil that illuminates and sublimates the hair.
Like the Vanilla Elixir hair serum from the natural brand Pomélo+Co, the Oléo Silk Denovo serum is ideal for taking care of dry and fragile hair. Formulated with nourishing and repairing ingredients, it helps limit the appearance of split ends and prevent breakage. The hair is strengthened and protected from external aggressions such as the sun, heat or wind. Perfect for all hair types, whether straight, curly or colored, it boosts shine and restores suppleness to hair.
Zoom on the Purifying Moisturizing Cream Epure Denovo
Epure Denovo face cream helps take care of blemish-prone skin. Rich in purifying and purifying active ingredients, it helps regulate excess sebum and fight against imperfections such as blackheads, dilated pores or pimples. But that's not all, it also soothes the most inflamed skin.
The Epure Denovo face cream is the dose of hydration you need every day without leaving a greasy effect. Perfect for combination to oily skin, it will leave a satin matte finish on your skin. Do not hesitate !
The opinions of people who have already tested Denovo beauty products
Anonymous about the Oléo Silk oil : "Super pleasant, divine smell, nourishes the hair but absolutely without grease; my daughter is a fan of the cream of the same brand for her hair, me the oil suits me better but both are divine!"
Elena about the Oleogelée make-up remover : "Very good value for money. Product effective and pleasant to use. I recommend it."
Anonymous about the Épure purifying moisturizing cream : "Very effective cream on imperfections of hormonal origin. The skin is mattified and obtains a velvety finish after application. I will buy it again."
Anonymous about the purifying and mattifying frosted balm : "I have combination skin, before I used a silica-based powder. This balm is a revelation! It lasts all day, I love it."
Léa on the milky cream : "Top hair cream, you need very little. It does not weigh down the hair, leaves the ends soft and gives shine."
Anonymous about Oléo Silk oil : "I use it to protect the ends from chafing and delay the appearance of split ends, in addition to the Milky Cream of the same brand on the lengths. Half a pressure is enough for each application. The smell is pleasant but quite strong at first, fortunately it harmonizes perfectly with that of the cream."
Anonymous about the Épure purifying moisturizing cream : "I've been using this cream for a good month and I'm very satisfied. Matte finish, plumped skin and no discomfort or tightness."
Julie about the Oléogelée make-up remover : "A great texture that rinses off well. I use it as a 2-in-1 on lazy evenings (make-up remover + cleanser)."
Melody on the milky cream : "It's the second time I've bought it, I love this leave-in! It makes the hair soft, supple and smoothes the frizz."
