Which natural and organic mascara to choose?
You want to start using natural make-up but don't know which organic make-up to choose? We'll help you find your way through our various selections, bestsellers and must-haves in organic make-up to guide you in making your choice.
VEGAN MASCARA
COLORED MASCARA
ESSENTIAL OIL FREE MASCARAIn this section you will find all about:
How to choose a healthier and more natural composition
Organic mascara that works and lasts: impossible?
What is the best organic mascara?
Click on the part that interests you to go directly to it!
Mascara is an essential part of your make-up bag, both for everyday use and for special occasions. Unfortunately, modern mascara has nothing to do with the rock powder that was originally used. For those who don't want to use mascaras that are full of petrochemicals, there are more natural alternatives. But which organic mascara should you choose? We give you the keys to find your way!
Moving towards a healthier and more natural composition
Modern mascara, a pure product of petrochemistry
Invented by Eugène Rimmel at the end of the 19th century, modern mascara is made from vaseline, and therefore from petroleum. Appetizing, isn't it?
Since then, its composition has continued to evolve, but without ever excluding petrochemical derivatives such as phenoxyethanol (preservative) or paraffin (mineral oil), which are often found in the INCI lists. Endocrine disruptors such as BHT and some parabens are also found.
Many users of "classic" mascaras feel tingling or lose lashes when they remove their make-up. Not to mention irritation and allergies... To find a mascara that doesn't sting the eyes and doesn't cause a reaction, we turn to organic mascara!
The organic alternative, a real strengthening treatment for your lashes!
Made from vegetable waxes (candelilla, carnauba) or beeswax, vegetable oils and floral waters, organic mascaras not only apply make-up but above all protect and nourish the lashes thanks to their many natural active ingredients.
They also contain gum (xanthan or arabic) for volume, pigments (iron oxide, mica) for colour, and preservatives: generally sodium acetate, which is the mildest of them all. In short, organic mascara is compatible with sensitive eyes.
Without alcohol, parabens, silicones and other synthetic substances, it also takes care of the environment. None are tested on animals, and some are certified vegan and cruelty free.
Organic mascara, towards more simplicity
In organic cosmetics, mascaras embody a form of minimalism, with sober colours (black, brown, more rarely purple or dark green), efficient brushes, and no false promises.
They are nonetheless beneficial products for your lashes, since most of them are strengthening or lengthening. And to increase these benefits, we have a little secret for you: pure castor oil applied to the lashes before going to bed, ideal for boosting growth!
An effective and long-lasting organic mascara: impossible? Not at all!
Choose a mascara that doesn't run
It's true that the first generation of organic mascaras had a few surprises in store for users... Fortunately, natural cosmetics have progressed a lot since then, and you can apply your make-up without fear of looking like a panda at noon, thanks to its excellent hold.
Removing make-up is child's play!
The other advantage you might not think about is that removing your organic mascara is much less time-consuming than with a conventional product. All you need is a little vegetable oil or organic make-up remover on a wipe and off you go! It's done, without tearing out lashes by the dozen.
Does mascara damage or make the eyelashes fall out?
Wearing mascara would damage the eyelashes and cause them to fall out… True or fake ? We reassure you, this is only a received idea.
Mascaras have been thought out and designed to perfectly suit the sensitive eye area in order to minimize the risk of irritation or lashes falling out.
The way to take care of the eyelashes is however decisive for the health of the latter. Avoid curling your eyelashes once the mascara has been applied, or removing make-up from your eyes by rubbing them firmly with a cotton pad.
To take care of your eyelashes and a fortiori avoid damaging them, we recommend that you gently remove make-up by massaging them with a make-up remover oil. The mascara then dissolves effortlessly while you enjoy this moment of relaxation.
And since no one is immune to allergies to certain potentially irritating ingredients, we recommend that you choose an organic or natural mascara for its high tolerance, soothing and nourishing formula which acts as a real care for the eyelashes.
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